Typical Routing Guides are made using data that is usually 12-18 months old. In today’s shipping economy, that’s several lifetimes and it’s costing you money every time you ship. Dynamic Routing takes the most current available data factoring multiple input variables and offers it in a “decision-now” environment, eliminating the wasted time and imprecision of routing guides.
The Rigidity of Routing Guides.
By their nature, routing guides are a uni-dimensional document that considers a single snapshot of a single shipment on a specific date comparing several carriers. The cheapest carrier under those specific parameters wins space in the routing guide and gains favor with a buyer.
However, everyone knows (including the carriers) that no two shipments are alike, which basically renders routing guides of little value except for that unicorn shipment that happens to match the parameters in the initial routing guide. In other words, routing guides as a cost saving tool are a myth.
Introducing Dynamic Routing.
While deeply flawed, routing guides were, until now, the best technology available to buyers. But those days are over.
Customodal’s Dynamic Routing through our online portal looks at every quote from several angles to determine a unique cost derived specifically for that shipment. From there, the top carriers are rated and presented on-screen from which the route/cost/transit time/carrier that best suits the buyer can be chosen.
And all this happens in less time than booking freight the old way.
Routing Guides are a Crutch. Dynamic Routing Saves Money.
By eliminating the Routing Guide and its one-size-fits-all approach to shipping and replacing it with Dynamic Routing to modernize and broaden shipping options with minimal time investment, manufacturers statistically cut raw freight costs by up to 25%.
When both outbound and inbound are considered on the broader company level, that often doubles the annual money saved, or more, with less labor invested. For some, that can mean millions.