Review of “The Secret Life of Groceries: The Dark Miracle of the American Supermarket” by Benjamin Lorr

If you want to learn more about the world of shipping, Lorr’s “The Secret Life of Groceries” is a thorough and well-written journey into the world of the grocery supply chain. Not specifically a book about shipping itself, the book does cover a multitude of related topics. (We especially enjoyed the chapter on long-haul truckers.)

This book examines the full scope of the grocery industry, a large portion of which depends on getting the necessary products from point A to point B. At Customodal, we work every day to help our customers find the most efficient shipping channels and means for their products.

Our area of expertise is focused primarily on manufacturing, but the basics remain the same no matter the industry. Additionally, our fascination with how things get where they need to be created extra interest in this subject matter.

If you’ve ever wondered how products get to the grocery store shelves, this is the book for you. Combining deep sourcing and immersive reporting, Lorr undertook a wild investigation into the grocery industry.

Learn why truckers call their job “sharecropping on wheels,” what it takes for a product to earn certification labels like “organic” and “fair trade,” the struggles entrepreneurs face as they fight for shelf space, including essential tips, tricks, and traps for any new food business, and much more.


About The Author

Mike Eberl
Mike is Founder and CEO of Customodal. Having a nearly 30 year history owning companies which provided asset-based ground freight, parcel shipping, air freight and charter flight services, Mike harnessed that knowledge into a Top-Tier logistics company when he started Customodal.

To read more about Mike, check out his full bio here.