Flex Outbound


More Flexibility. Less Cost.

Customodal FLEX puts your company in the drivers seat for all outbound loads. Greater control, including the ability to see multiple bids (as many as you want) on your screen in seconds, with route, cost, duration and other critical information at your fingertips. Now you can make the most informed decision about your load, with the evidence to back up your decision right in front of you.

It’s what a Routing Guide dreams of becoming, but never will.


What do buyers want in their transportation options? Flexibility. Verifiable Cost Savings. Control Over Shipments.

With Customodal’s FLEX, not only can buyers prioritize cost, route, schedule, carrier and other parameters, but those priorities can be modified at any given time for any given load. And at times, even loads that change priority mid-shipment can at times be intercepted and rerouted to fulfill a new objective.

Customodal utilizes the best online shipping portal available. But more importantly, the Customodal team consists of people with a vested interest in your success. Our customer service regularly receives high praise, and our knowledge is second to none.

With FLEX, shipping buyers get the best of all worlds.

FLEX Places “Controlling Costs” Front and Center.

Throughout the manufacturing sector, the mandate is to hold shipping costs to a minimum. Unfortunately, the traditional Routing Guide, while a slight improvement over nothing at all, still does very little to accomplish that task (see why below).

The best way to control transportation costs is to use the most current data available, with the broadest array of options from which to choose. Customodal’s FLEX does exactly that.

The beauty of FLEX is that there is very little the buyer must do to enjoy all the benefits of FLEX. Simply use the Customodal online portal, and FLEX does the rest. After entering the specific parameters for the load, our software sifts available carriers through the buyer’s specifications and presents the best options for that load. Want 20 carrier options or only a small pool of your favorite carriers? Done in seconds. FLEX gives you the most flexibility, and optimal control.


Typical Routing Guides are made using data that is usually 12-18 months old. In today’s shipping economy, that’s several lifetimes and it’s costing you money every time you ship. Dynamic Routing takes the most current available data factoring multiple input variables and offers it in a “decision-now” environment, eliminating the wasted time and imprecision of routing guides.

The Rigidity of Routing Guides.

By their nature, routing guides are a uni-dimensional document that considers a single snapshot of a single shipment on a specific date comparing several carriers. The cheapest carrier under those specific parameters wins space in the routing guide and gains favor with a buyer.

However, everyone knows (including the carriers) that no two shipments are alike, which basically renders routing guides of little value except for that unicorn shipment that happens to match the parameters in the initial routing guide. In other words, routing guides as a cost saving tool are a myth.

An Example of Routing Guide Failure

A manufacturer has three shipments, all going to the same location. Each shipment has a different weight, volume and class. Because of the preset parameters of their routing guide, all three shipments are recommended to go on the same carrier.

Did that manufacturer receive the best pricing for those loads? Maybe for one, but the loss of savings on the other two shipments far outweighs any savings on the first.


While all three shipments are going to the same location at the same time, their specifications vary widely, as do subsequently, the prices for each. Because their routing guide made no accommodation for specifications outside their pre-selected spec, other carriers may be able to save the manufacturer significant shipping dollars simply because of the varied specifications.

So the routing guide pointed the manufacturer to a single carrier at a cost of, say, $1000. However, using a new technique that employs a broader range of variables and more current pricing data, the manufacturer might have spent only $750—for the identical shipments!

If that scenario played out just once a day, the manufacturer would save over $$65,000 in a year. With many manufacturers, however, that scenario occurs many times each week, with potential annual savings in the hundreds of thousands of dollars—with no extra effort on their part!

The conclusion: routing guides are costing manufacturers significant money that could have otherwise gone directly to their bottom line. Read on to learn how this is done.

Introducing Dynamic Routing.

While deeply flawed, routing guides were, until now, the best technology available to buyers. But those days are over.

Customodal’s Dynamic Routing through our online portal looks at every quote from several angles to determine a unique cost derived specifically for that shipment. From there, the top carriers are rated and presented on-screen from which the route/cost/transit time/carrier that best suits the buyer can be chosen.

And all this happens in less time than booking freight the old way.

Routing Guides are a Crutch. Dynamic Routing Saves Money.

By eliminating the Routing Guide and its one-size-fits-all approach to shipping and replacing it with Dynamic Routing to modernize and broaden shipping options with minimal time investment, manufacturers statistically cut raw freight costs by up to 25%.

When both outbound and inbound are considered on the broader company level, that often doubles the annual money saved, or more, with less labor invested. For some, that can mean millions.




Excellent Technology + Human Know-How

The online portal is an integral part of Customodal’s ease of use, and a significant reason we continue to partner with them. However, it is the real-person logistics coordinators who bridge that technology with human know-how that makes them a trusted, long-term logistics partner and a real asset to our business.

M.P, Shipping Lead
National Truck and Equipment Dealer

Seamless Transition + Immediate Savings

Customodal has made our transition into the DLSW Logistics System effortless. With their seamless integration and excellent training, our team didn’t lose any productivity and we saw immediate cost benefit from the switch to their full service 3PL. The savings have met or exceeded all expectations and the service has been exemplary.

A.C, Materials Manager
Nationwide Equipment Manufacturer

Outstanding Service + Great Scaleability

We have used Customodal for a number of years, and I can say with confidence that their partnership has been invaluable. Their knowledge of logistics, willingness to provide in-depth answers to our most difficult questions, breadth of services and most of all, their ability to scale with us through a season of tremendous growth has been vital to our success.

J.F., Supply Chain Manager
National Equipment Manufacturer